consumer-journeys

AI is reshaping consumer journeys, making Search more personal: Google's Nikhil Bansal

Pitch CMO Nikhil Bansal?blur=25

Speaking at the Pitch CMO Summit in New Delhi, Nikhil Bansal outlined how marketers can adapt to changing consumer behaviour as AI-powered tools increasingly influence online experiences

e4m Staff Jun 18, 2026 1:08 PM

Retail media boom: Are consumer journeys moving beyond platforms?

Retail media boom?blur=25

With discovery being largely external to retail ecosystems, industry observers notice an imbalance in categories like beauty and fashion; AI-led commerce intelligence is emerging as a critical enabler

Anuja Jain Apr 23, 2026 8:41 AM