consumer-durables-marketing

Prasenjit Basu named Head - Marketing & Corporate Communications at Voltas

Prasenjit Basu Takes Charge as Head of Marketing at Voltas?blur=25

Basu was previously Head of Marketing, Product & Ecommerce at Voltas Beko

e4m Staff Aug 24, 2026 9:21 AM

Vikram Solar appoints Hansveen Kaur as Head of Marketing

Hansveen Kaur Joins Vikram Solar as Head of Marketing?blur=25

She was previously the Vice President - Brand Marketing at eGenome.ai and B'spoke Wellness

e4m Staff Aug 6, 2026 4:28 PM

Consumer durable brands amp up marketing as customers switch on festive shopping mode

festive shopping?blur=25

Companies are expecting 25-30% hike in sales and are going to be quite active on digital platforms for marketing. But television and print will continue to dominate marketing spends, say experts

Simran Sabherwal & Mansi Sharma Sep 29, 2021 8:19 AM