AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic

Soumya Gawri Dec 26, 2025 8:57 AM

Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression on our hearts

Soumya Gawri Dec 25, 2024 9:35 AM

Last week, Rediffusion AI Design (RAID) Studio had launched a fully AI-generated Christmas communication for Tata Power which has ever since gone wildly viral

e4m Staff Dec 24, 2024 4:17 PM

Three AI studios—Secret Level, Silverside AI, and Wild Card—created the ad using advanced video-generation technology. However, people felt it lacked warmth

Shalinee Mishra Nov 19, 2024 12:48 PM

From Apollo to Swiggy, here are some of the most impactful campaigns that spread Christmas cheer in 2023

NATIVE CONTENT Dec 28, 2023 1:18 PM

The overarching themes for brands this year were kindness, togetherness and love

e4m Staff Dec 23, 2023 3:29 PM

Santa makes a special appearance in this Christmas-special campaign by Licious

e4m Staff Dec 15, 2023 10:23 AM

Brands tugged at heartstrings this year with TV spots that focused on human connections

exchange4media Staff Dec 24, 2022 7:56 AM