The agency will manage the mandate out of its Mumbai office for a period of two years

exchange4media Staff Jun 22, 2020 7:20 AM

Saatchi & Saatchi Mirchi?blur=25

L&K Saatchi & Saatchi was chosen to elevate the brand properties following a multi-agency pitch

exchange4media Staff Feb 10, 2020 8:14 AM


The experiment showed almost 110 traffic violations per signal / per hour. The initiative further educates viewers to maintain road discipline and become agents of change

exchange4media Staff Dec 10, 2018 4:34 PM

Rahul Nangia elevated to National Creative Director at L&K Saatchi & Saatchi?blur=25

Nangia will hold the position of joint national creative director, alongside Charles Victor. Nangia will report to Anil Nair, Managing Partner & CEO

exchange4media Staff Nov 23, 2015 8:31 AM

 L&K Saatchi & Saatchi appoints Kartik Smetacek as Executive Creative Director?blur=25

Smetacek has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, Bigrock and Rustomjee

exchange4media Staff Oct 28, 2014 12:03 PM

IPL's playful Holi ad hits the bull's eye?blur=25

Conceptualised by Ogilvy & Mather, the creative idea 'Koi nahin bachega' stems from the fact that it is impossible to escape the excitement induced by IPL

Twishy Mar 20, 2013 8:28 PM

“Pepsi ad is terribly clichéd”?blur=25

It is surprising that few creative people still find the ‘right now’ thought refreshingly new, say industry experts

Twishy Feb 5, 2013 8:00 PM

Big idea vs. right strategy?blur=25

Sharp, effective ideas will only come out of creative minds if the right strategy has been fed into them; both often live together, say experts

Twishy Dec 27, 2012 2:56 AM