Over the years, Parineeti's on-screen presence has found a place in everyday lives, bringing back familiar jingles, memorable campaigns and a sense of nostalgia

e4m Staff Oct 22, 2026 11:07 AM

As brands invest in high-profile faces to generate buzz, advertising leaders debate whether celebrity-led campaigns build lasting brand associations or deliver expensive, short-lived visibility

Aryendra Khan Oct 22, 2026 9:12 AM

From Rajasthan Tourism ad to CRED and Titan, Jim Sarbh has built an advertising identity of his own

e4m Staff Aug 27, 2026 10:07 AM

When a celebrity remains aligned with a brand’s values over time, consistent visibility can build familiarity

e4m Staff Feb 16, 2026 9:02 AM

Through this campaign, the brand is entering the beauty and grooming category

e4m Staff Feb 13, 2026 4:45 PM

There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather than simply appearing as endorsers

Aryendra Khan Feb 13, 2026 8:46 AM