cartwheel
Tata Capital?blur=25

The campaign consists of three videos, and will run across TV and Social Media

exchange4media Staff Nov 4, 2019 1:08 PM

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Founder, Creative Director, Cartwheel Creative Consultancy on Kotak Mahindra Bank's latest ad promoting the brand’s digital bank service 811

Misbaah Mansuri Jul 2, 2018 8:59 AM

Will Phone Phone Pe Kotak repeat the success of ‘Kona Kona Kotak’??blur=25

The campaign conceptualised by Cartwheel is pegged on 3 unique features of the bank’s mobile experience: Instant Money Transfer, Tweet to Buy a Book & Flight Booking

Sarmistha Neogy Dec 10, 2015 9:00 AM

The idea was not to give a rude shock to ING customers, but gradually welcome them to the Kotak family: Karthi Marshan?blur=25

Post ING Vysya's merger with Kotak Mahindra Bank, the 'Kona Kona Kotak' rebranding campaign was executed across radio, TV, outdoor and social media. Karthi Marshan, Senior EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the strategy behind the transition

Sarmistha Neogy Apr 28, 2015 8:30 AM

Ad Club Madras to host Maddy Awards on March 30?blur=25

Integrated Brand-Comm’s R Sridhar, Cartwheel’s R Desiraju, Draftfcb Ulka’s KS Chax, and Leo Burnett’s KV Sridhar will judge the entries this year

Deepa Balasubramanian Feb 27, 2013 6:48 PM

Ad Craft: Investing in life's Plan B with ICICI Lombard?blur=25

ICICI Lombard’s new campaign propagates the idea of being partners for Plan B in people’s lives so that Plan A goes on despite unexpected setbacks

Deepika Bhardwaj Feb 22, 2012 8:35 AM

Kotak Mahindra Bank seeks to teach ‘Money ka matlab’?blur=25

In a category where age and trust are linearly co-related, Kotak Mahindra Bank chose to convey a statement of youthfulness for their ‘25 years’ campaign last year. This paid off for them, and hence they chose to further reinforce that position through the current campaign, which gets people from various walks of life to explain ‘Money ka matlab’...

Shubhangi Mehta Sep 7, 2011 2:42 PM

CavinKare appoints Contract for Chik on project?blur=25

Recently CavinKare (CK) has been reshuffling its roaster of agencies for its various category brands...

Tasneem Limbdiwala Jun 13, 2011 7:58 AM