Canon Do Great?blur=25

Conceptualised by Dentsu One, the campaign will be rolled out on film, print, and OOH

exchange4media Staff Sep 28, 2019 8:23 AM

C Sukumaran Canon India?blur=25

Sukumaran will be responsible for the supervision and development of the ICP business along with the CSP business in India

exchange4media Staff Sep 17, 2019 3:01 PM

Canon India?blur=25

The campaign aims to spread awareness on social issues through the medium of photography  

exchange4media Staff Aug 20, 2019 3:09 PM


‘WE at Canon India Balance for Better’ salutes the spirit of women and encourages fair and equal practices across the world

exchange4media Staff Mar 7, 2019 3:47 PM


Vice President, Consumer Imaging and Information Centre, Canon India, tells exchange4media that majority of their revenue comes from the DSLR segment

Dolly Mahayan Apr 27, 2018 8:55 AM

Canon will capture more than 50 per cent market share in India this year: Eddie Udagawa?blur=25

How Canon is encouraging people in India to take up professional photography through various on-ground events

Dolly Mahayan Jun 5, 2017 8:56 AM

Almost 30% of our printer market can move to cloud printing: Alok Bharadwaj?blur=25

With more & more consumers now storing their vital information on online services, cloud-enabled products like our next-gen inkjet printers will be taken by the early adopters, says the SVP, Canon India

Priyanka Mehra Dec 14, 2013 10:23 AM

Unbranded Diwali: Somber mood prevails this festive season?blur=25

With consumers slashing their festive budgets and slowdown pushing brands to tighten purse strings for ad spends, this Diwali is not as radiant as it should be

Twishy Nov 1, 2013 9:11 AM

Economic slump forces marketers to slash budgets?blur=25

The downturn is pushing marketers to use all possible tricks to lure consumers & drive sales. Brands are betting high on festive season & rural demand to overcome depression

Twishy Oct 3, 2013 8:37 AM

"There is massification of everything, as opposed to customisation"?blur=25

For marketers today, some of the biggest challenges involve creating experiences for customers & innovation, say experts

Ankur Gaurav Sep 13, 2013 7:52 AM

Canon banks on airport presence to make brand fly?blur=25

The imaging company has set up neon signs at New Delhi, Bengaluru and Mumbai international airports

exchange4media Staff Jan 30, 2013 7:00 PM

Ad Review: Canon – Clicking with the youth?blur=25

Canon’s ‘what makes us click’ campaign has been launched to appeal to the young generation. Industry experts tell us whether the idea has clicked

Deepika Bhardwaj Apr 16, 2012 12:46 PM

Canon India to invest Rs 150 crore in marketing initiatives?blur=25

Canon sets aside marketing budget of Rs 150 cr and plans to focus on building a young consumer base; it has allocated Rs 100 cr for ATL and Rs 50 cr for BTL and Digital

Deepika Bhardwaj Mar 26, 2012 8:40 AM