cadbury-perk

Hall of Ads: Cadbury Perk Hunger Strike – The ad that launched a thousand smiles

Cadbury Perk's Hunger Strike Ad?blur=25

On Preity Zinta’s birthday today, 31 January, we revisit the iconic 1996 commercial that reshaped Indian advertising and turned a young woman from Shimla into a household name

Aryendra Khan Jan 31, 2026 7:55 AM

Cadbury Perk and Alia Bhatt ‘take it lightly’ in new campaign

Cadbury Perk Alia Bhatt?blur=25

The ad film has been created by Ogilvy

e4m Staff Apr 22, 2024 11:45 AM

From Ariel's 'Share The Load' to Maaza's 'Dildaar Bana De’: Best ads of the fortnight

ads?blur=25

The fortnightly collection of ads this time lauds the efforts of gender-sensitive advertising

exchange4media Staff Feb 28, 2022 8:42 AM

Cadbury Perk’s quirky campaign urges everyone to ‘Lighten’ Up

Cadbury Perk Campaign?blur=25

The new campaign titled ‘Cadbury Perk Disclaimers’ highlights how people today have become overly sensitive and take offense over the smallest things

exchange4media Staff Feb 14, 2022 2:07 PM

Alia Bhatt’s new mantra in life is to ‘Take It Light’ with Cadbury Perk

perk?blur=25

The campaign is conceptualized by Ogilvy India

exchange4media Staff Mar 6, 2021 8:34 AM