Showcasing illustrations of the lovable Minion characters, the new Cadbury Dairy Milk in Lickables highlights the Minions range and comes with 55 exciting Minions toys

exchange4media Staff Mar 18, 2019 1:32 PM

Reckitt Benckiser India maintained their second spot with 60043 insertions

exchange4media Staff Feb 8, 2019 8:17 AM

Advertisements in personal and healthcare sector categories again emerged as the categories which accounted for a majority of advertisements (44 out of 68) against which complaints were upheld

exchange4media Staff Jun 4, 2014 8:04 AM

The change in name of Cadbury is in line with the gradual changeover of the name of all subsidiaries of Mondelez International globally and there will be no impact on product names or brands

exchange4media Staff Apr 22, 2014 9:28 AM

Targeted at chocolate-loving enthusiasts across the country, Cadbury 5Star Chomp's new campaign emphasises on the 'eat state' as its core message

exchange4media Staff Apr 10, 2014 10:12 AM

Aggarwal Senior will be joining Cadbury India as Category Director. She will be reporting to Manu Anand, President, India & South Asia at Mondelez International

Priyanka Mehra Dec 17, 2013 10:11 AM

Aggarwal Senior will be joining Cadbury India as Category Director. She will be reporting to Manu Anand, President, India & South Asia at Mondelez International

Priyanka Mehra Dec 17, 2013 9:09 AM

This is the first time that two adults have been shown in the ad in order to avoid being seen as a kids' brand

Twishy Dec 9, 2013 8:17 AM

Optimisation of cost, sustaining strategic investments, stakeholder involvement, and relying on innovation are the four key approaches to counter the VUCA times, according to the Cadbury India MD

Abhinav Trivedi Oct 31, 2013 7:54 AM

Based out of Lenovo's headquarters in Bangalore, Choudhuri will spearhead the role across the three key segments - Consumer, Relationship (enterprise) and SMB

exchange4media Staff Sep 27, 2013 7:47 AM

Based out of Lenovo's headquarters in Bangalore, Choudhuri will spearhead the role across the three key segments - Consumer, Relationship (enterprise) and SMB

exchange4media Staff Sep 26, 2013 3:05 PM

CMOs Anuradha Aggarwal, Anil Dua, C Venkatesan, Gayatri Yadav, among others, share marketing trends they foresee in 2013

Priyanka Nair Feb 19, 2013 8:15 PM

The speakers will throw light on multimedia, creating a high performing ecosystem of marketing partners & learning from Asian counterparts

exchange4media Staff Feb 5, 2013 7:15 PM

The Cadbury India Managing Director will deliver the keynote address at the Pitch Madison Media Advertising Outlook 2013, presented by ABP News

Abhinav Mohapatra Feb 4, 2013 12:40 AM

With more consumers active on social media, a well planned virtual presence is imperative, says Cadbury’s V Chandramouli

Priyanka Nair Nov 9, 2012 8:11 PM

How and when do brands move from offering functional benefits to building emotional connect? And how do they do it?

Ruchika Kumar Aug 17, 2011 1:12 PM

Cadbury India has launched a nationwide initiative called Oreo-Time in order to promote its newly launched brand Oreo.

Deepika Bhardwaj Jun 13, 2011 8:02 AM

Cadbury’s Oreo is targeting volume led growth through competitive pricing and distribution push. However, product differentiation remains a big challenge.

Pallavi Srivastava Jun 7, 2011 8:33 AM

Following the announcement of launching its brand Oreo, Cadbury India has appointed Interface Communications for handling Oreo’s creative duties.

Tasneem Limbdiwala Mar 21, 2011 8:54 AM