In a wide-ranging conversation, Harsha Razdan, CEO of dentsu South Asia, spoke to Dr. Annurag Batra on the agency’s operating model, bundling of services, AI and more

e4m Staff Apr 28, 2026 8:51 AM

By offering IPL access as part of data plans, JioHotstar aims to soften the impact of its paywall and sustain cricket’s digital dominance

Shantanu David and Chehneet Kaur Apr 4, 2025 9:07 AM

Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a larger scale to enable commercial viability, say experts

Aditi Gupta Jun 26, 2023 8:39 AM

Bundle deals are all the rage of media consumption, and even see would-be competitors joining forces for consumers’ straying attention

Shantanu David Oct 3, 2022 8:54 AM