brands-news
Brands Battle for Visibility During Kolkata's Durga Puja Festivities?blur=25

From a 50% increase in SUTA’s OOH spend to 75,000 sq. ft. of festive branding by Emami’s WeMe, brands are turning Pujo’s cultural capital into advertising real estate

Sandhi Sarun 1 hour ago

Aurindam Mukherjee Takes Charge as Head of Digital Marketing at Iberia Skinbrands?blur=25

Prior to this, Aurindam Mukherjee was with Aditya Birla Fashion and Retail Ltd. as Lead - Digital Marketing

e4m Desk Oct 9, 2026 11:42 AM

Brands Redefine Advertising: The Shift to Conversational Engagement?blur=25

As ads enter ChatGPT, Gemini, and Copilot, Indian creative leaders say the brief must plan for what a brand says after the ad ends

Aryendra Khan Sep 29, 2026 9:18 AM

Jesse Singh Takes the Helm as CEO of Fortune Brands Innovations?blur=25

Singh has more than three decades of leadership experience across building products

e4m Staff Jun 30, 2026 2:00 PM