A category-first move that humanises complex technology, strengthens the brand’s “navigate your next” promise, and brings a distinct personality to enterprise AI

NATIVE CONTENT Jun 9, 2026 11:09 AM

As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns

Aryendra Khan Jan 8, 2026 8:37 AM

From legacy mascots to celebrities to entirely new characters, advertisers and endorsements are going fully virtual

Shantanu David Sep 5, 2022 8:56 AM

Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy

Misbaah Mansuri Apr 12, 2021 8:51 AM

The mascot is a juxtaposition of human and technology – a superhero with super skills – as also a play on the latter half of the brand name

exchange4media Staff Nov 27, 2020 10:15 AM