At the Pitch CMO Summit 2026, brand leaders explored how India's cultural diversity is reshaping marketing strategy and why the old book of rules no longer holds

e4m Staff Jun 10, 2026 3:08 PM

Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty

Ganapathy Viswanathan Jun 9, 2026 9:17 AM

With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance

Sunidhi Vijay Jun 8, 2026 8:32 AM

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the psychology behind dupes culture and what it reveals about changing brand loyalty

Shantomoy Ray Feb 28, 2026 8:15 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, examines how dupe culture is dismantling traditional brand loyalty by empowering consumers with information and choice

Shantomoy Ray Dec 22, 2025 9:38 AM

At the e4m Screenage Mobile Marketing Conference 2025, Prashant Peres, MD, Kellanova South Asia, unpacked the shifting dynamics of consumer behaviour and emotional brand relationship

e4m Staff Dec 3, 2025 12:00 PM

It’s no surprise that emotional commerce is resonating most with D2C brands, whose strength lies in building direct, personal relationships

Sunidhi Vijay Jun 2, 2025 9:12 AM

Guest Column: Shantomoy Ray explores various strategies for leveraging advertising for fostering and maintaining consumer loyalty

Shantomoy Ray Aug 26, 2024 9:12 AM