From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention

Aryendra Khan Jul 11, 2026 9:06 AM

As Cannes Lions 2026 closes with India's tally at a modest five Lions, the industry is asking a harder question: Has the race for constant content quietly replaced the pursuit of the big idea?

Aryendra Khan Jul 1, 2026 8:57 AM

Based out of Ogilvy UK, Samuel Heath will report to Global Chief Creative Officer Liz Taylor

e4m Staff May 25, 2026 4:40 PM

Viral moments from the film are now translating into ad campaigns for supporting characters

Vaishnavi Deshpande Mar 26, 2026 7:12 PM

Marketers apprehensive of the prepaid model say the approach doesn’t improve marketing outcomes and comes with payment recovery risks; others opine the idea fits well in the current era of micro-UGC 

Shalinee Mishra Jun 24, 2025 9:24 AM

According to experts, for consumers, it is not just about brands offering conscious or sustainable products & services, but it is about the belief the organisation has towards sustainability

exchange4media Staff Dec 31, 2022 9:04 AM

Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid

exchange4media Staff May 25, 2020 7:00 PM

The agency founded by Natasha Saraogi has a set of renowned clients in the fashion industry, such as Central, and FBB.

exchange4media Staff Jan 6, 2020 2:47 PM