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With retail media projected to cross ₹30,000 cr in 2026, brands are reworking digital budgets around commerce-led channels that promise faster conversions, closer proximity to purchase
Shantanu David May 4, 2026 8:52 AM
With brands prioritising safety and short-term results, opportunities for original thinking are reducing, which may have longer-term effects not yet fully recognised
Aryendra Khan Feb 18, 2026 9:00 AM
The ad film flips awkwardness into engagement, proving Bold Care’s mantra, that real impact comes from being raw, unpolished, and unforgettable
e4m Staff Sep 3, 2025 12:41 PM
The sequential outdoor campaign has been executed at Noida Sector 52 Metro Station
e4m Staff Aug 26, 2025 4:50 PM
Wadhawan was instrumental in scaling boAt’s audio and smartwatch categories
e4m Staff Mar 15, 2025 10:09 AM
Bold Care has announced a partnership with Blinkit, aimed at promoting health awareness through a social media campaign
e4m Staff Dec 17, 2024 1:24 PM
With this approach, Bloom by Bold Care has come up with targeted solutions that range from skin and gut issues to hormone-led concerns like PCOS and menopause
Ranveer Singh created a big splash this year with his Bold Care ad and won plaudits for stoking conversations around men's sexual health
Royal Challenge Packaged Drinking Water unveils new TVC campaign ‘Choosebold 2.0’ celebrating the unwavering spirit of all those who choose the road less travelled
Rajat Jadhav, the co-founder and CEO of Bold Care, talks about marketing challenges for brands in the sexual wellness category
Sohini Ganguly May 16, 2024 9:10 AM
Titled 'The Flex,' the refreshed logo represents modernity and dynamism
e4m Staff May 10, 2024 1:25 PM
Boldfit will offer an exclusive line of Mumbai Indians-branded merchandise
e4m Staff Apr 18, 2024 12:43 PM
Boldfit and CSK have launched an exclusive line of fitness accessories and fanwear
e4m Staff Apr 16, 2024 3:49 PM
The billboards, strategically placed in high-traffic areas of the city, feature witty exchanges between the two brands
The film, which features Johnny Sins also, is part of the brand’s #TakeBoldCareOfHer initiative
e4m Staff Apr 3, 2024 12:01 PM
Advent of digital medium & social media has aided the ad industry and brands in the sexual wellness category to get more creative but the communication should be in good taste, shared industry experts
Tanzila Shaikh Feb 27, 2024 8:53 AM
The ad by Earlyman Films lampooning saas-bahu serials features Johnny Sins and Ranveer Singh as brothers amid a family-style 'kalesh'
e4m Staff Feb 12, 2024 12:45 PM
The funds have been received from array of strategic investors including, Rajesh Ranavat, Abhishek Shah, Kabir Kochhar, and Mohit Satyanand
exchange4media Staff Jun 30, 2020 7:15 PM
This collaboration will enable the viewers to watch MX Player’s premium web series like Queen, Hello Mini, Madhuri Talkies, and TV shows like Bold and Beautiful on OnePlus TV Q1 series
exchange4media Staff Feb 6, 2020 1:04 PM