birla-sun-life-insurance
Birla Sun Life Insurance's new TVC takes forward the 'Khud Ko Kar Buland' philosophy?blur=25

The 75 second television commercial tracks the journey of an employee and his boss while dealing with mishaps and everyday uncertainties. The brand aims to create relevance of the

Sarmistha Neogy Feb 25, 2016 8:03 AM

Brands adopt ‘No shortcut to success’ formula to market their products?blur=25

Brands like Meglow, Cremica, Bournvita and Birla Sun Life Insurance have done away with inflated promises for more realistic ones in their latest advertising campaigns

Ritushree Patra Aug 8, 2015 8:16 AM

Birla Sun Life Insurance launches 'Khud Ko kar Buland' campaign?blur=25

The campaign helps define the role that a life insurance can play in the life of a person; BSLI urges all to stand tall in the face of uncertainties

exchange4media Staff Jan 20, 2015 8:50 AM

Birla Sun Life Insurance's refreshing take on living for today while planning for tomorrow?blur=25

The new TVC, conceptualised by Taproot India, endearingly captures people's desire to live in the present with the anxiety to secure their futures

Twishy Feb 24, 2014 9:12 AM

Taproot India wins creative duties of Birla Sun Life Insurance?blur=25

Taproot India won the account post a multi-agency pitch. The account size is estimated to be approx Rs 50 cr - Rs 60 cr. The incumbent on the account is JWT India

Priyanka Mehra Sep 6, 2013 10:18 AM

Taproot India wins creative duties of Birla Sun Life Insurance?blur=25

Taproot India won Creative Duties of Birla Sun Life Insurance. The account size is estimated to be approx Rs 50 cr - Rs 60 cr. Read on to know about great win in detail.

Priyanka Mehra Sep 6, 2013 9:10 AM

Adding spice to ‘boring’ brands?blur=25

The right creative idea can infuse life in low-involvement products or in sober categories such as finance to create apt brand recall and allow brand preference

Twishy Nov 19, 2012 8:09 PM

Yuvi shares life’s lessons in Birla Sun Life ad?blur=25

Cricketer Yuvraj Singh’s remarkable comeback on and off the field adds credence to Birla Sun Life Insurance’s latest ad

Shree Lahiri Sep 18, 2012 8:30 PM

Ad Review: Birla Sun Life Insurance - leaving nothing to chance?blur=25

Birla Sun Life Insurance’s new campaign asks people to take control of their dreams and not leave them to chance. Has the campaign achieved its objective? Find out…

Deepika Bhardwaj Nov 8, 2011 7:53 AM

Ad Review: Guiding young minds the Birla Sun Life & Career Launcher way?blur=25

Birla Sun Life’s new ad focuses on the newly launched website www.NotJobsButPassion.com, which is the outcome of Birla Sun Life Insurance and Career Launcher joining hands.

Shubhangi Mehta Jan 5, 2011 7:50 AM