The move reflects a broader change in consumer behaviour. Consumers are moving beyond celebrity endorsements, seeking ingredient transparency and science-backed skincare recommendations

Sunidhi Vijay Jul 30, 2026 8:30 AM

In his expanded role, Sahu will now spearhead Bioderma’s strategic roadmap across South Asia, including Nepal, Bangladesh, and Sri Lanka

e4m Staff May 19, 2025 5:07 PM

The mandate is aimed at driving corporate and consumer reputation programme for Bioderma and NAOS

exchange4media Staff Sep 13, 2022 2:49 PM

The agency will be responsible for planning the brand’s digital campaigns and social media strategies  

exchange4media Staff Mar 12, 2021 1:51 PM