Vijay Singh?blur=25

As per media reports, Bikram Duggal will be taking over from Singh

exchange4media Staff Mar 11, 2020 7:53 PM


BookMyShow becomes the fastest to sell 1 million tickets on the platform in just over a day

exchange4media Staff Apr 23, 2019 10:37 AM


Avengers created a record sale and is now just second to Baahubali 2 in all time advance sales bookings on BookMyshow

exchange4media Staff Apr 27, 2018 10:56 AM

Kids genre changes rules of engagement?blur=25

Children spend less than 25% of their TV watching time on kids' channels. They wield far more influence in a family's buying habits than 5 years ago, pushing channels to evangelise content strategies & take up new mktg initiatives

Abhinav Trivedi Oct 10, 2013 8:45 AM

Hindi movie channels increasingly engage media planners to create top-of-the-mind recall?blur=25

The products of the genre are almost the same & hence the need for mktg is far more intense. Unless one provides differentiation to a campaign, it won't work, say experts

Abhinav Trivedi Sep 17, 2013 8:19 AM

Disney Channel takes quizzing to hoardings?blur=25

The channel has used digital hoardings to promote its latest show ‘Disney Q’ in Mumbai. 15 per cent of the spends have been earmarked for outdoor

Priyanka Nair Mar 8, 2013 8:13 PM

Disney Channel embarks on multi-media blitz for ‘Disney Q’?blur=25

From mobile apps, contests on Facebook & Twitter to innovative partial digital billboards, Disney is going all out to promote its new show

Synjini Nandi Feb 25, 2013 1:09 AM

Shared experience brings Disney consumers together?blur=25

Disney Channel created its biggest ever summer campaign centred on experience, with 37 kids and their families being flown to Hong Kong Disneyland

Deepika Bhardwaj Aug 3, 2012 9:25 PM

Disney XD announces ‘Cricket Ka Ticket’ contest winner?blur=25

The winner will get to witness the finals of the India-Australia-Sri Lanka Commonwealth Bank Tri-series on March 6 at the Adelaide stadium in Australia

exchange4media Staff Feb 27, 2012 7:19 AM

Disney XD presents kids with a ‘Kick’ moment?blur=25

Disney XD has rolled out a consumer outreach initiative in malls across the country with an innovation designed by graduates from NID & IIT Powai

exchange4media Staff Feb 10, 2012 8:42 AM