For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding playbook is taking shape

Soumya Gawri Jul 7, 2025 9:21 AM

A medley of ways in which brands extended support to the Indian contingent

exchange4media Staff Jul 23, 2021 8:31 AM

The minute-long TVC talks about the fencer's trials and tribulations in her struggle to realise her dreams

exchange4media Staff Jun 22, 2021 11:23 AM