The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth

Kanchan Srivastava Nov 15, 2022 8:54 AM

The growth has been driven by the success of locally adapted, occasion-based global marketing campaigns and screentime, the company said

exchange4media Staff Oct 27, 2022 10:01 AM

The Business Intelligence – Alcohol: Beer + Spirits report states that digital advertising will account for 30% of alcohol ad spend in 2023, up from 21% in 2019

exchange4media Staff May 24, 2021 11:34 AM

ITC Hotels has partnered with Swiggy to offer diners responsible dining experiences in the comfort of their home

exchange4media Staff May 30, 2020 2:00 AM

The video was launched on Instagram & Facebook and is being promoted on Instagram using the story feature

exchange4media Staff May 23, 2020 9:58 AM

Several restauranters also showed support to save local restaurants and livelihoods of F&B workers during the COVID-19 lockdown

exchange4media Staff Apr 1, 2020 8:00 PM

Conceptualised by Bottle Openers, the campaign was executed across Facebook, Twitter, Instagram, Tik Tok, and radio channels

exchange4media Staff Jul 20, 2019 9:07 AM

Conceptualised by Wunderman Thompson Mumbai, the campaign leverages key social media platforms including YouTube, Facebook, Twitter, and Instagram

exchange4media Staff Jul 8, 2019 4:42 PM

Sinha has worked in the marketing domain for more than 14 years across companies such as Pernod Ricard, MillerCoors and alcohol beverage start-ups across different stages of growth

exchange4media Staff May 27, 2019 12:15 PM

Coca Cola India has started a new incubation model which helps it test and introduce new products in record time. The company added two new products to its portfolio which followed this incubation approach.

Ruhail Amin May 4, 2018 8:58 AM