Instead of selling a brand to consumers, companies should focus on building a relationship and see how every piece of content either educates, empowers or entertains the consumer on a day-to-day basis, says Gupta

Vishal Gupta Aug 22, 2017 7:50 AM

MMA partners with GroupM through Madhouse?blur=25

This is an initiative to strengthen commitment to India Council; Mobile Marketing Association to set up a physical presence in the growing Indian market

exchange4media Staff Sep 9, 2013 8:03 AM

Guest Column: 6 success mantras for digital agencies?blur=25

Digital marketers need to take risks, be innovative & be a brand’s most valuable partner, says Saket Vaidya, COO - North, Webchutney

Saket Vaidya Dec 20, 2012 7:41 PM