best-practices
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that the best marketing ideas often begin with simple human insights, not just data
Ganapathy Viswanathan 3 hours ago
The recent debate surrounding the Advertising Agencies Association of India's (AAAI) Lifetime Achievement Award has highlighted an important issue that goes well beyond any individual nominee
Dr Annurag Batra Aug 1, 2026 1:33 PM
Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line
Ritika Upmanyu Jul 2, 2026 10:00 AM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM