beauty-marketing
Beauty brands are weaving education into creator and performance marketing, but proving its commercial impact remains a challenge
This festive season, beauty brands are spending on creators, social, marketplaces, quick commerce and physical retail but marketers are finding it harder to isolate what actually drove sales
Sandhi Sarun Sep 24, 2026 9:05 AM
As AI floods the internet with visually similar content, brands are investing in what machines and screens cannot easily replicate! Experiences that speak to your senses
Sandhi Sarun Aug 13, 2026 8:29 AM
Priya Rege Jaggi joins from McDonalds where she was Marketing Head for over 2 years