b-surendar

RED FM’s campaign asks listeners to be free of their phones this Independence Day

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‘Sar Jhuka Sakte Nahi’ encourage listeners to spend more time with their loved ones

exchange4media Staff Aug 14, 2019 6:29 PM

Unified measurement currency is the need of hour for radio industry: B Surendar, Red FM

BSurendar?blur=25

For an emerging economy like India, radio, with its immediacy and powerful local impact, will play a key role for advertisers in the years to come, says Surendar, COO of Red FM South

Neethu Mohan Jun 27, 2019 8:12 AM

Radio to gain prominence in e-commerce ad spends in 2015?

Radio to gain prominence in e-commerce ad spends in 2015??blur=25

E-commerce players have effectively used TV as a lead medium of reach. Can radio play a bigger role?

Deepa Balasubramanian Jan 8, 2015 8:19 AM

Red FM ropes in Renuka Iyer as National Sales Head

Red FM ropes in Renuka Iyer as National Sales Head?blur=25

The post of National Sales Head had been lying vacant since B Surendar was elevated to Chief Operating Officer for all the South stations of Red FM

Saloni Surti May 14, 2013 7:40 PM

Radio players see ad revenue growth this Diwali

Radio players see ad revenue growth this Diwali?blur=25

This Diwali, the radio industry has seen a positive growth in their advertising revenue, with major brand categories associating with the medium.

Priyanka Nair Oct 31, 2011 9:03 AM