Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying

Anuja Jain Jun 29, 2026 9:03 AM

Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data

e4m Staff Jun 8, 2026 12:11 PM

Before joining Axis Max Life Insurance, Karan Mehra worked at Genpact

e4m Desk May 30, 2026 8:09 AM

The association is backed by a seven-week integrated media campaign

e4m Staff Feb 10, 2026 3:38 PM

At the MarTechAI Summit, Sameer Jain discussed how AI is reshaping media mix, audience discovery, and planning strategies

e4m Staff Dec 10, 2025 5:06 PM

Rahul Talwar, CMO, Axis Max Life Insurance, talks about building trust through emotionally intelligent storytelling, balancing traditional and digital media, localizing for cultural contexts & more

Sunidhi Vijay Sep 5, 2025 9:15 AM

Sumit Madan will assume new responsibilities from October 1, taking over from Prashant Tripathy, who has taken an early retirement

e4m Staff Jun 30, 2025 2:18 PM

Rahul Talwar, Chief Marketing Officer, Axis Max Life Insurance, talks about the rebranding of Max Life Insurance to Axis Max Life Insurance and how it is guaranteeing its consumers, ‘Double Bharosa’ 

Simran Sabherwal Feb 25, 2025 9:05 AM

With the message “Bharosa ab ho gaya double,” the campaign emphasizes the brand’s dependability and commitment to providing value and certainty in financial assurance

e4m Staff Jan 27, 2025 1:18 PM

Axis Max Life has marked its rebranding exercise with the launch of an integrated marketing campaign 'Double Bharosa'

e4m Staff Dec 13, 2024 8:29 PM