Promotion of DOOH and faster execution of revival measures also feature in the OOH wish list for this Union Budget

Sonam Saini Jan 28, 2022 8:24 AM

Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people

exchange4media Staff Sep 22, 2020 12:41 PM

On the panel - Anjali Krishnan, Anisha Agarwal, Atul Shrivastava, Haresh Nayak, Jayesh Yagnik, Rishabh Mehta; Moderator - Naziya Alvi Rahman

exchange4media Staff Jun 16, 2020 8:16 AM

On the panel - Anjali Krishnan, Anisha Agarwal, Atul Shrivastava, Haresh Nayak, Jayesh Yagnik, Rishabh Mehta; Moderator - Naziya Alvi Rahman

exchange4media Staff Jun 15, 2020 9:00 AM

The movie starring Atul Shrivastava is a satirical comedy

exchange4media Staff Jun 12, 2020 12:00 AM

Laqshya Media Group has set up the sanitizing stations as a CSR initiative aimed at protecting frontline warriors

exchange4media Staff Apr 27, 2020 6:18 PM

SHARP, an AI empowered tool from Laqshya Media Group will help measure the effectiveness and media value of outdoor ad campaigns with supportive numeric data

Anjali Thakur Nov 1, 2019 7:30 AM

They were honoured for the Largest Billboard Installation for Jeep India at Mumbai Pune Expressway

exchange4media Staff Feb 11, 2019 1:31 PM

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan Jan 8, 2019 8:55 AM

The size of the account is said to be Rs 150- 200 crore.

Naziya Alvi Rahman & Sonam Saini Aug 24, 2018 8:55 AM

As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home space this year

Atul Shrivastava Dec 29, 2016 8:04 AM

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

Abhinn Shreshtha Nov 28, 2016 8:08 AM

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for the outdoor industry, say OOH experts we spoke to

Abhinn Shreshtha May 19, 2015 8:37 AM

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. Agencies expressed

Abhinn Shreshtha Mar 4, 2015 8:33 AM

OOH agencies are confident that despite some hiccups, 2015 would be another successful year in terms of ad spends, and hope the industry embraces new technologies and

Abhinn Shreshtha Jan 7, 2015 7:52 AM

The campaign was executed using 70,000 square feet of branding space in Delhi & Bangalore, with a media mix of large format billboards, mall facades, airport media and digital signages

exchange4media Staff Oct 11, 2014 10:54 AM

The agency strategically handpicked over 1200 media units across the country to create maximum visibility and impact. The campaign covered over 32 cities and around 15 types of OOH media vehicles

exchange4media Staff Sep 9, 2014 8:29 AM

The OOH sector is hoping for a pro-business & pro-growth Budget that encourages investment. The sector is also expecting tax reforms & interest cost liberalisation

Abhinn Shreshtha Jul 2, 2014 8:40 AM

IPL season causes a disruption in the business, with advertisers more interested in leveraging electronic and print media, say OOH experts

Abhinna Shreshtha Apr 7, 2014 7:59 AM

Real estate, jewellery brands, two-wheeler brands & TV channels emerged as amongst the heavy spenders on OOH in first half of 2013; however, automobiles & mobile services took a hit

exchange4media Staff Nov 20, 2013 8:19 AM