atul-shrivastava
Laqshya Media

They were honoured for the Largest Billboard Installation for Jeep India at Mumbai Pune Expressway

exchange4media Staff Feb 11, 2019 1:31 PM

OOH

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan Jan 8, 2019 8:55 AM

Guest Column: OOH sees short-term pain as sectors skew ad spends to digital, print & TV: Atul Shrivastava, Laqshya Media

As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home space this year

Atul Shrivastava Dec 29, 2016 8:04 AM

OOH sector faces the brunt of demonetization drive

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

Abhinn Shreshtha Nov 28, 2016 8:08 AM

1 Year of Modi Govt: Out-Of-Home sector yet to see 'good days'

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for the outdoor industry, say OOH experts we spoke to

Abhinn Shreshtha May 19, 2015 8:37 AM

Union Budget 2015: OOH sector unhappy with service tax hike

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. Agencies expressed

Abhinn Shreshtha Mar 4, 2015 8:33 AM

Technology developments will be key for OOH in 2015

OOH agencies are confident that despite some hiccups, 2015 would be another successful year in terms of ad spends, and hope the industry embraces new technologies and

Abhinn Shreshtha Jan 7, 2015 7:52 AM

Laqshya Solutions creates OOH campaign for Flipkart’s biggest sale

The campaign was executed using 70,000 square feet of branding space in Delhi & Bangalore, with a media mix of large format billboards, mall facades, airport media and digital signages

exchange4media Staff Oct 11, 2014 10:54 AM

Laqshya Solutions executes brand re-launch campaign for TATA Goldplus

The agency strategically handpicked over 1200 media units across the country to create maximum visibility and impact. The campaign covered over 32 cities and around 15 types of OOH media vehicles

exchange4media Staff Sep 9, 2014 8:29 AM

Tax reforms, investments part of Budget wish list for OOH industry

The OOH sector is hoping for a pro-business & pro-growth Budget that encourages investment. The sector is also expecting tax reforms & interest cost liberalisation

Abhinn Shreshtha Jul 2, 2014 8:40 AM

OOH players prepare for slump as IPL approaches

IPL season causes a disruption in the business, with advertisers more interested in leveraging electronic and print media, say OOH experts

Abhinna Shreshtha Apr 7, 2014 7:59 AM

Outdoor ad spends grow by 8% during H1 of 2013

Real estate, jewellery brands, two-wheeler brands & TV channels emerged as amongst the heavy spenders on OOH in first half of 2013; however, automobiles & mobile services took a hit

exchange4media Staff Nov 20, 2013 8:19 AM

Bring in young blood to revolutionise OOH industry

The notion that outdoor is 'a spot selling business' has discouraged talent from entering the industry. We speak to experts to understand the scope of this larger-than-life media vehicle

Priyanka Nair Aug 14, 2013 7:59 AM

Retail, on-ground advtg keep OOH from being a washout this monsoon

Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat

Priyanka Nair Jul 10, 2013 7:54 AM

Laqshya launches OOH measurement metric based on traffic count

Christened ROAM, the tool allows clients to reach a ball park figure on opportunity to see/eyeballs. The study is currently available for Mumbai, Delhi & Bangalore

exchange4media Staff Jun 4, 2013 4:28 AM

Auto, BFSI sectors boost OOH advtg growth momentum in 2013

According to experts, 2013 has seen a significant increase in sale of OOH inventories, specialised divisions mushrooming & positive market conditions

Priyanka Nair May 21, 2013 7:41 PM

Baggit takes OOH route to build up brand

The objective of the campaign was to communicate with key markets and re-position brand Baggit. Laqshya Media executed the campaign

Deepa Balasubramanian Jan 16, 2013 6:31 PM

Billboards & Bollywood: A longstanding courtship

While billboard advtg continues to be an intrinsic part of movie marketing, its role has changed from the quintessential glamour quotient to being a part of a larger OOH play

Priyanka Nair Jul 25, 2012 2:24 AM

Outdoor industry raises alarm against illegal hoardings

Out of home markets have become fragmented, disorganised & cluttered due to illegal hoardings, giving sleepless nights to OOH players

Priyanka Nair Jul 16, 2012 7:58 PM