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Ashwani Singla?blur=25

In today’s edition of ‘PR Outlook for 2022’ series, Ashwani Singla, Founding Managing Partner, Astrum, shares upcoming trends in the PR industry, benefits of AI, opportunities, challenges, and more

Ruchika Jha May 16, 2022 8:30 AM

Ashwani Singla?blur=25

In today’s ‘Year-ender story of 2021’, Singla, Founding Managing Partner, Astrum, says that for his team, understanding the ‘hearts and minds’ of audiences is the foundation of science of reputation

Shrabasti Mallik Jan 25, 2022 8:45 AM

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Singla, the Founding Managing Partner of Astrum, shared his views on the reopening of PR Firms post Covid-19 pandemic and how employees will cope with the same

exchange4media Staff Oct 26, 2021 11:21 AM

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Singla, Founding Managing Partner of Astrum, notes that India will see opportunities for greater collaboration through pooling of skills and resources in the PR space

Nafisa Shaheen Jun 22, 2021 12:48 PM

pr agencies?blur=25

This is exchange4media’s first annual initiative to select, acknowledge and felicitate PR agencies for their outstanding work in the domain

exchange4media Staff Aug 25, 2020 8:48 AM

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Guest Column: In the wake of PM Narendra Modi’s clarion call for going local, Ashwani Singla, the Founding Managing Partner of Astrum, writes what it means for brands to be truly ‘swadesi’

Ashwani Singla May 18, 2020 4:47 PM

Ashwani Singla?blur=25

Singla, Founding Managing Partner of Astrum, talks about his journey in the public relations industry and the future of the sector

Nafisa Shaheen Oct 23, 2019 2:31 PM

"If we do not embrace digital, PR will go out of fashion"?blur=25

PR agencies need to absorb digital to have category leadership, say leading communication experts

Twishy Jun 3, 2013 4:46 PM

Penn Schoen Berland sets up Mumbai office?blur=25

Coinciding with the launch of Mumbai office, PSB also announced the introduction of Capital Market Communications to its bouquet of services

exchange4media Staff Aug 25, 2012 7:15 PM

Penn Schoen Berland, Puretech form alliance?blur=25

The companies have entered into a partnership to provide clients with ‘360 degree persuasion solutions’

Shanta Saikia Jul 19, 2012 9:04 PM

Penn Schoen Berland, Puretech form alliance?blur=25

The companies have entered into a partnership to provide clients with ‘360 degree persuasion solutions’

Shanta Saikia Jul 19, 2012 7:38 PM

Communication requires an Empirical Approach: PSB survey?blur=25

A survey conducted by Penn Schoen Berland has revealed that PR professionals believe that measuring the ‘business impact’ of their campaigns has become more important than measuring the coverage they garner.

exchange4media Staff Mar 28, 2011 9:14 AM