asci-guidelines
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Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space

Misbaah Mansuri Feb 23, 2021 9:03 AM

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The guidelines will lend assistance to advertisers for appropriate and correct usage of reference to awards or rankings in advertising; to ensure that their claims are not misleading

exchange4media Staff Jan 21, 2020 12:18 PM

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The most common reason for upholding complaints were unsubstantiated and exaggerated claims that exploit consumers’ lack of knowledge

exchange4media Staff Apr 1, 2019 2:31 PM