arunabh-kumar
Following sexual assault allegations against Arunabh Kumar of TVF, experts believe clumsy handling of accusations threaten to damage brand image?blur=25

On Monday, a woman in an anonymous open letter accused CEO of The Viral Fever Arunabh Kumar of molesting her on multiple occasions. Following the allegation, Twitterati has called for a boycott of TVF

Venkata Susmita Biswas Mar 16, 2017 8:15 AM

Branded viral videos: A compelling marketing mantra?blur=25

Experts speak on how brands are immersing in the world of viral videos, making them entertaining, engaging, conversational and shareable

Ankur Gaurav May 20, 2014 8:43 AM