anika-agarwal

Isobar bags digital mandate for Max Bupa

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Isobar India will service the brand from its Gurgaon office

exchange4media Staff Feb 13, 2020 10:16 AM

Pitch CMO Summit: Content is the core for brand strategy, say experts

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At a panel discussion on ‘Where Business, Diversity And Storytelling Collide’, industry experts talk about the changing dimension of content

exchange4media Staff Apr 27, 2019 9:29 AM

IBC 2018: Tracing the growth of Digital Touchpoints in Marketing: Panel Discussion

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The India Brand Conclave 2018 hosted by exchange4media in Gurugram witnessed a content enriching panel discussion on the changing landscape of marketing

exchange4media Staff Nov 30, 2018 3:29 PM

"We're spending 30 to 40% of marketing spends on digital"

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Anika Agarwal, Senior VP and Head-Marketing, Digital and Direct sales, Max Bupa Health Insurance, on how they have created their brand name and awareness among the consumers

Anam Khan Mar 30, 2018 8:55 AM

Max Bupa Walk for Health attracts 10,000 participants through social media

Max Bupa Walk for Health attracts 10,000 participants through social media?blur=25

Led by MindShift Interactive, a 4-week campaign has been rolled out on multiple digital platforms, including conversations driven by influencers to encourage wider participation in the event

exchange4media Staff Nov 8, 2014 9:25 AM