The festive season in India is a perfect chance for brands to drive business with attractive offers and user content on social media, say industry experts

Nafisa Shaheen Oct 23, 2019 9:26 AM

The campaign was launched in May this year in collaboration with India’s leading chefs to curate exclusive recipes using Alpenliebe Juzt Jelly as an active ingredient

exchange4media Staff Oct 18, 2019 6:20 PM

The campaign will see renowned chefs such as Amrita Raichand, Saransh Goila, Shipra Khanna, Ajay Chopra and Meghna coming together to create innovative recipes using Alpenliebe Juzt Jelly

exchange4media Staff Jun 1, 2019 9:06 AM

The new campaign for Alpenliebe Chatpata has been conceptualised by McCann Worldgroup and is being aired across leading TV and digital channels

exchange4media Staff Mar 19, 2019 2:12 PM

Alpenliebe plays the role of a catalyst for family bonding and is positioned as a candy that “Brings Hearts Closer”.

exchange4media Staff Jul 5, 2018 1:05 PM

The new ad builds on the insight that subjects such as history & science are fascinating – but only to historians & scientists, and not poor students, who are forced to study them

Twishy Jul 17, 2013 8:37 AM

The brand is also spreading health awareness by teaching rural consumers to buy branded products rather than the local, unbranded products

Neha Pal Mar 4, 2013 8:45 PM