ai-in-public-relations

PR in the age of insight: Building stories that earn trust

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how today’s PR campaigns are built not around product features or corporate announcements, but around insights

Ganapathy Viswanathan Jul 31, 2026 12:20 PM

Strategic PR: It was never absent—only redefined

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says the communications industry may be talking more about Strategic PR today, but strategy has always been at the heart of PR

Ganapathy Viswanathan Jul 21, 2026 8:27 AM

AI can write a press release, it can't build trust

Why AI Can't Replace the Human Touch in PR?blur=25

On World PR Day 2026, Raima Singh, Founder & CEO of Oak & Ivy Creative, shares her views on the evolving relationship between AI and PR, and what it signals for the industry's future

Raima Singh Jul 16, 2026 6:40 PM

The golden age of strategic PR: Has the profession earned it?

Is Public Relations Entering Its Golden Age of Strategic Impact??blur=25

Is Strategic PR really in its Golden Age, or is its biggest test still ahead? exchange4media spoke to India's communications leaders to find out

Ritika Upmanyu Jul 16, 2026 1:08 PM

Indian Public Relations Market to reach ₹4,500 crore by 2030: PRCAI SPRINT 2026

Indian PR Market Set to Hit ₹4,500 Crore by 2030, Says PRCAI?blur=25

The survey is conducted by Ipsos and PRCAI in collaboration with Astrum Reputation Advisory, capturing insights from consultancies and corp comm teams, and mid to senior level industry professionals

e4m Staff Jul 3, 2026 4:43 PM