ai-assistant
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Shantanu David Jun 15, 2026 9:12 AM
One in three consumers in India (33%) already use agentic AI, and 44% expect to adopt it within the next year
Adobe Express will add enterprise-grade features in the coming months to equip organizations with self-service, on-brand, conversational creation
e4m Staff Oct 29, 2025 5:35 PM
Guest Column: Krishna Iyer, Director of Marketing at MullenLowe Lintas Group, on how AI assistants—more than search algorithms—are now shaping the content we consume
Krishna Iyer Sep 22, 2025 9:10 AM
The AI model now features audio uploads for transcription and analysis, a key update for professionals and students
e4m Staff Sep 10, 2025 3:59 PM
The debut of Claude for Chrome by Anthropic is expected to make browsers the new arena for e-commerce and marketing competition
Anuja Jain Aug 29, 2025 2:08 PM