Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration

Anuja Jain Jun 1, 2026 8:59 AM

The lawsuit, originally filed in 2011, accused Google of undercutting promised discounts and charging advertisers for clicks outside the targeted geographic locations

e4m Staff Apr 1, 2025 10:55 AM

The court said prima facie, there was no evidence of trademark infringement

exchange4media Staff Sep 8, 2023 8:39 AM