As comedian Sunil Grover celebrates his birthday today, we look at why his endorsement journey has been so memorable

e4m Staff Aug 3, 2026 11:31 AM

From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising

Aryendra Khan Jul 18, 2026 9:30 AM

With weekly TV ratings on pause, the industry is forced to confront a bigger question: Has advertising become too dependent on measurement to trust creativity?

Aryendra Khan Jul 9, 2026 7:32 PM

As Cannes Lions 2026 closes with India's tally at a modest five Lions, the industry is asking a harder question: Has the race for constant content quietly replaced the pursuit of the big idea?

Aryendra Khan Jul 1, 2026 8:57 AM

For decades, Indian agencies have operated under a default setting: If it doesn’t impact millions, it isn’t Cannes worthy. Can we try commercial brand solutions and not bank on social macro-problems?

Neeta Nair Jun 27, 2026 7:52 AM

From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up

Aryendra Khan Jun 6, 2026 9:43 AM