advertising-campaigns
From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytelling
S (SG) Ghosh, Founder and Managing Director, Celsius100 Communication, pays his tribute to advertising icon Jean Durante
Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said
e4m Staff Jul 16, 2026 5:49 PM
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
Among the final day winners at Cannes Lions were Rethink (Independent Network of the Year), LePub, Milan, Italy (Agency of the Year) and Heineken (Creative Brand of the Year)
e4m Staff Jun 27, 2026 8:44 AM
Dhruv Warrior, Executive Creative Director, VML, India, recounts his experience of being part of the Print & Publishing jury, and the trend to say something without explicitly showing the product
Simran Sabherwal Jun 23, 2026 11:57 AM