With smartphone shipments to India falling and device prices rising, brands face a tougher upgrade market; nearly ₹3,000 cr in annual ad spend in focus, with 40–50% concentrated around festive season

Kanchan Srivastava Oct 29, 2026 9:10 AM

Google’s new tools offer advertisers more flexibility in budget allocation, but non-binding limits, bundled channels and automated decisions raise questions about how much control they really gain

Shantanu David Oct 17, 2026 8:37 AM

With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to justify - pushing ad dollars towards digital

Kanchan Srivastava Sep 3, 2026 8:58 AM

Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies

L. Adimoolam Jun 17, 2026 12:27 PM