adex-india
The TAM AdEx report indicates that digital ad impressions have grown dramatically over the past four years, with 2025 recording an indexed growth of 545 compared to the base year of 2021
Ahuja, VP-Digital Media Planning, Carat India, said that the ad spends on digital verticals are decided based on which platform has the maximum reach, affinity for target audience
Kanchan Srivastava Dec 28, 2021 9:11 AM
Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels
Naziya Alvi Rahman Mar 1, 2021 8:22 AM
Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May
Naziya Alvi Rahman Jul 6, 2020 8:51 AM