Once seen as a fringe addition, Connected TV (CTV) is fast becoming a core element of media planning for both mass and premium brands

e4m Staff Jun 14, 2025 8:29 AM

Industry players say Addressable TV has an audience in the metros and non-metros, and has an edge in advertising due to the personalised content and real-time data insights

Chehneet Kaur Mar 20, 2024 9:02 AM

Geo Granularity, developed by GroupM Nexus’s Finecast, will enable more precise audience reach and ad spend optimisation

exchange4media Staff Jun 15, 2023 11:56 AM