One of the key factors driving the natural, herbal and ayurvedic trend in India has been the massive consumer awareness campaigns carried out by players such as Himalaya, Patanjali and Dabur in the last few years

Ruhail Amin Jan 9, 2018 8:57 AM

Brand Patanjali rides on the ‘Made in India’ swadeshi sentiment, but Acharya Balkrishna, CEO, Patanjali Ayurved, says that he soon expects the company to write a success story abroad too

Neeta Nair Apr 10, 2017 9:46 AM

Balkrishna decodes the formula to Patanjali's success, its vision, and what differentiates the brand from others in the market

Ruhail Amin Apr 7, 2017 8:26 AM

Goafest 2017 kick-started on Thursday with the ceremonial popping of champagne to herald with the announcement of the Media & Publisher ABBYs later in the evening.

exchange4media Staff Apr 7, 2017 7:59 AM

It is that time of the year again when the media, advertising and marketing circles are abuzz with talk of who will walk away with the coveted IMPACT Person of the Year (IPOY) award. In its twelfth year, the glitzy event promises to get even better with some of the biggest achievers of the year being a part of the nominee list

exchange4media Staff Dec 12, 2016 8:10 AM

After declaring in July that Patanjali would take legal action against ASCI, it has now petitioned the Mumbai High Court

exchange4media Staff Sep 19, 2016 8:10 AM

Sony Entertainment Television cashes in on Baba Ramdev’s popularity and Patanjali Ayurved’s successful entry into Ayurveda and will air a special film on the yoga guru’s life

exchange4media Staff Apr 28, 2016 8:03 AM