Kinetic Worldwide launches full-service OOH division Kinetic Active in India?blur=25

Operations for Kinetic Active will be handled from Mumbai & Delhi currently and will be led by its General Manager Adil Khan & National Creative Director Sommnath Sengupta

exchange4media Staff Dec 24, 2014 8:45 AM

"Innovation is about creation of new economic value through breakthrough ideas?blur=25

According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways

Twishy Feb 25, 2014 8:39 AM

Brands should look for 'natural virality' in their mobile mktg campaigns, say experts?blur=25

Most brands are very good when it comes to app development. The challenge comes post development, say experts, adding that the 5 Ps of marketing apply to an application as well

Abhinna Shreshtha Dec 26, 2013 9:06 AM

Lowe Lintas wins 3M’s Post-It & developing biz from C&O stable?blur=25

Lowe Lintas, India, has been awarded the 3M account following a multi-agency pitch for the global innovation giant’s iconic brand Post-It and another developing business from the Consumer & Office (C&O) Business stable.

exchange4media Staff Jul 8, 2011 9:45 AM