Recap: The Week That Was

A round-up of all big stories that made headlines this week

by exchange4media Staff
Published - Feb 16, 2019 9:54 AM Updated: Feb 16, 2019 9:54 AM
RECAP

The week saw the launch of the much-awaited Pitch Madison Advertising Report 2019. The event had the who’s who of the industry coming together to share important insights on all the latest trends.

Click on the links below to catch all the stories from the day-long event. Also, over the week, exchange4media put out some very interesting analytical pieces.

 

PMAR 2019: Cheer for industry; ad market likely to grow 16.4%
https://www.exchange4media.com/advertising-news/pmar-2019-cheers-for-industry-ad-market-likely-to-grow-164-94648.html


Unified measurement system will help drive advertising growth: Madhusudan Gopalan, P&G
https://www.exchange4media.com/advertising-news/unified-measurement-system-will-help-drive-advertising-growth-madhusudan-gopalan-pg-94669.html


TRAI tariff, web measurement & data privacy will be big disrupters of 2019: Vikram Sakhuja
https://www.exchange4media.com/advertising-news/trai-tariff-web-measurement-data-privacy-will-be-big-disrupters-of-2019-vikram-sakhuja-94670.html


Sam Balsara takes ad industry's #10YearChallenge
https://www.exchange4media.com/advertising-news/sam-balsara-does-ad-industrys-10yearchallenge-94668.html

 

FMCG has always been about excellent mass-market brand building: Sunil Kataria, CEO, GCPL
https://www.exchange4media.com/marketing-news/fmcg-has-always-been-about-excellent-mass-market-brand-building-sunil-kataria-ceo-gcpl-94673.html

 

Xiaomi clocked US $15 bn revenue in 7 years, Facebook took 12 years: Manu Jain
https://www.exchange4media.com/advertising-news/xiaomi-clocked-us-15-bn-revenue-in-7-years-facebook-took-12-years-manu-jain-94671.html

 

PMAR 2019: TV is here to stay, while Digital will grow parallel, opine industry leaders
https://www.exchange4media.com/media-tv-news/pmar-2019-tv-is-here-to-say-while-digital-will-grow-parallel-opine-industry-leaders-94680.html

 

Polls 2019: Political ad spends expected to be double this time; digital to get big share
https://www.exchange4media.com/advertising-news/polls-2019-political-ad-spends-expected-to-be-double-this-time-digital-to-get-big-share-94638.html

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.