Recap: The Week That Was

A round-up of all big stories that made headlines this week

e4m by exchange4media Staff
Updated: Feb 16, 2019 9:54 AM

The week saw the launch of the much-awaited Pitch Madison Advertising Report 2019. The event had the who’s who of the industry coming together to share important insights on all the latest trends.

Click on the links below to catch all the stories from the day-long event. Also, over the week, exchange4media put out some very interesting analytical pieces.


PMAR 2019: Cheer for industry; ad market likely to grow 16.4%

Unified measurement system will help drive advertising growth: Madhusudan Gopalan, P&G

TRAI tariff, web measurement & data privacy will be big disrupters of 2019: Vikram Sakhuja

Sam Balsara takes ad industry's #10YearChallenge


FMCG has always been about excellent mass-market brand building: Sunil Kataria, CEO, GCPL


Xiaomi clocked US $15 bn revenue in 7 years, Facebook took 12 years: Manu Jain


PMAR 2019: TV is here to stay, while Digital will grow parallel, opine industry leaders


Polls 2019: Political ad spends expected to be double this time; digital to get big share

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