e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

by exchange4media Staff
Published - Mar 10, 2018 8:10 AM Updated: Mar 10, 2018 8:10 AM

In a surprising revelation last week, Procter & Gamble (P&G), the world’s biggest advertiser, stated that it slashed digital advertising spend by $200 million last year based on viewership data provided by tech and media companies that showed its ads were not reaching its target audience effectively. P&G’s advertising costs, which includes spends on worldwide television, print, radio, internet and in-store advertising, were $7.1 billion and its digital spending alone amount to a third of the total spend. Adani Group has hired Suhel Seth, Managing Partner of Counselage, as its new brand consultant. This is seen as an attempt by the group for an image makeover. Uber has appointed Virat Kohli, Captain of the Indian Cricket team, as its first brand ambassador in India, a first of its kind initiative across the Asia Pacific region. Zee Entertainment Enterprises Ltd (ZEEL) has complained to Ministry of Information & Broadcasting in a letter dated February 27, 2018 alleging violation of extant DAS Regulations and breach of license conditions, by DEN Networks Ltd., a national MSO/ its Affiliate(s)/ Joint Venture entity. Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK) has successfully completed its acquisition of Scripps Networks Interactive, Inc. (Nasdaq: SNI). Moving forward, the combined company will be officially known as Discovery, Inc.


Is P&G Saying Something Loud And Clear About Digital Ad Spends?

http://www.exchange4media.com/advertising/is-pg-saying-something-loud-and-clear-about-digital-ad-spends_88738.html

Virat Kohli Becomes Uber India's First Brand Ambassador


http://www.exchange4media.com/advertising/virat-kohli-becomes-uber-indias-first-brand-ambassador_88801.html


Adani Group Hires Suhel Seth As Brand Consultant


http://www.exchange4media.com/pr-watch/adani-group-hires-suhel-seth-as-brand-consultant_88735.html

ZEEL Seeks Cancellation Of DEN Networks License

http://www.exchange4media.com/media-tv/flashed-yesterday-zeel-seeks-cancellation-of-den-networks-license_88790.html
Discovery Comm. Acquires Scripps Networks, Gets New Name

http://www.exchange4media.com/media-tv/discovery-comm-acquires-scripps-networks-gets-new-name_88748.html

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