'Such recognition helps to shape the industry with the best of talents and value creators'

Priti Setia, Group Head-Technology at Adfactors PR talks about her recognition on the e4m 40 under 40 list and her future plans

e4m by exchange4media Staff
Updated: Jan 9, 2020 6:10 PM
Priti Sethia

Priti Setia, Group Head-Technology at Adfactors PR won the recognition of being amongst the 40 people under the e4m PR & Corporate Communications 40 under 40 list.  Sethia believes that to upscale in the communication industry, one has to keep learning in order to not become obsolete in the system.

Priti Setia spoke to us about her recognition into the 40 under 40 list and her future plans.

 Edited Excerpts:-

 How do you feel being a part of the elite list?

I am extremely honoured and grateful for receiving this accolade recognising my work in the industry. It feels great to be a part of the 40 under 40 elite list that empowers the spirit of value creation which honours not just about the past achievements or present recognitions, but also the future. I am glad to be part of a community that represents committed professionals, change-makers and future-ready leaders.

 What were the trends that kept 2019 buzzing in the communication industry?

When we look at the future of our profession, it’s clear the lines between corporate, agency, digital and editorial are blurring to chart a new path for the mobile-first marketing era. There’s no one that size fits all. Every day is a fresh chance to edit, rewrite and create your campaigns to suit the needs of this ever-changing industry.

 Some of the key trends that are disrupting the future of communications for me are:

  • New league of advocates with the rise of influencers
  • Personalised campaigns embracing the newer formats of creatives—voice, visuals and videos, with a less verbose driven approach
  • Authentic storytelling – native content led by regional and vernacular context
  • AI(Artificial Intelligence) led measuring tool leading to real-time action
  • Corporate reputation stays on top as a priority followed by employee communications/ change management—driving purpose, trust and customer-centricity
  • Integration stays as a major theme for the industry, thereby, balancing the co-existence of traditional and new age mediums
  • Behavioural economics as a newly acquired knowledge skill to attain a deeper sense of decision making, motivation and aspirational patterns

 How will this recognition by e4m add value to your profile and the communications industry at large?

exchange4media, represents India’s biggest fraternity of communicators and advertisers. I feel empowered to be part of this coveted platform. This award doesn’t only hold a badge value, but it also represents a deeper sense of commitment and ability to drive impact through communications.

Earning this recognition demonstrates the ingenuity, commitment and ability to collaborate—to create significantly new propositions. Such recognitions help to shape the industry with best of the talents and value creators.

 What are your future plans?

Stories have the power to change beliefs, perception and image and I aim to continue in my endeavour to be a modern-age storyteller who shall evangelise

  • Role of technology in creating a positive and sustainable impact for our planet
  • Drive gender-diversity

I would want to see myself as a lead communicator behind the disruptive technologies that have the power to change the world for a better future. Secondly, would like to support the journey for women entrepreneurs and profess inclusion by driving thought opinions around women empowerment.

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