Sam Shelton appointed Managing Director of Fortuna Asset Management Communications
Sam, who has been with the firm since 2016, brings nearly a decade of experience in financial and asset management PR
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Published: Jul 22, 2025 3:34 PM | 2 min read
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Fortuna Asset Management Communications Ltd, the London-based PR firm for boutique asset managers, has announced the appointment of Sam Shelton as its new Managing Director.
Sam, who has been with the firm since 2016, brings nearly a decade of experience in financial and asset management PR. Trained by Fortuna’s founder, John Morgan — formerly Head of PR at Legal & General Insurance and Skandia Investment Group — Sam has worked closely with boutique asset managers, fintechs, cryptocurrency firms, private markets clients and fund selectors to help them communicate with clarity and confidence in a sector often overshadowed by much larger players.
Over the years, Sam has played a key role in shaping Fortuna’s media relations approach — growing its client base, securing consistent high-quality coverage, and developing bespoke campaigns that reflect each client’s unique values and story.
Sam Shelton, Managing Director at Fortuna, commented, "Fortuna has always stood out to me for its belief in the value of independent thinking. I’ve worked alongside our Chairman and Founder, John Morgan, for nearly a decade, and I’m proud to build on the reputation we’ve established together as one of the most trusted names in boutique asset management PR. Boutique firms have powerful stories to tell — they just need the right support to be heard. That’s what we’re here to deliver."
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