‘Questioning norms & offering fresh perspectives have been immensely rewarding’

Women have played a huge role in shaping the communications industry, even if their stories haven't always been at front. The industry has several remarkable women whose talent shape our world, often blending empathy with innovation in ways that make communication more real, more inclusive, and more powerful for everyone.

So, to celebrate the spirit of the women leaders who are breaking barriers in the PR and Corp Comm industry, exchange4media launched the 5th edition of e4m Women Achievers' Awards 2024. The awards honoured the remarkable contributions of numerous incredible women leaders, achievers, and trendsetters who have shattered glass ceilings, overcome challenges, and paved the way for a more inclusive and diverse future in the PR and Comms Industry. 

In this series, we honour and celebrate the achievements of Anubhuti Yadav, - HoD, Department of New Media, Chairperson Incubation Centre, Indian Institute of Mass Communication. She was bestowed with the ‘Educator of the Year' award at the e4m PR & Corp Comm Women Achievers' Awards 2024. 

Excerpts:

How has been your journey in the communications industry, share your experiences and challenges as a woman leader.

Receiving the Educator of the Year Award at the Public Relations and Corporate Communication Women Achievers Summit, organized by exchange4media Group, is more than just a personal milestone—it is a moment to reflect upon a profoundly enriching journey. Over the past 23 years, I have navigated numerous paths as a professional, learner, educator, and mentor, each experience imparting invaluable lessons.

From my early days working in an advertising agency to teaching campaign strategies in classrooms; from developing audio-visual programs for children to conducting workshops and training sessions for professionals at esteemed institutions such as the Indian Institute of Mass Communication, National Defence College, Defence Services Staff College (Wellington), Army War College (Mhow), Lal Bahadur Shastri National Academy of Administration (Mussoorie), Forest Research Institute (Dehradun), and the Delhi Police Academy of Smart Policing, every experience has deepened my understanding of the fields of communication and education and highlighted their transformative power.

As a woman navigating this professional landscape, my journey has inevitably included unique challenges. Whether it was my eight-year tenure at the National Council for Educational Training or my ongoing journey at the Indian Institute of Mass Communication, some days have indeed been demanding. Yet, every challenge has served as fuel, motivating me to innovate and teach effectively.

One of the greatest privileges of my career has been the opportunity to shape young minds—particularly young women—in the areas of public relations and media. Witnessing these young leaders rise, question established norms, and offer fresh, insightful perspectives has been immensely rewarding.

To me, leadership has never been about occupying powerful positions; rather, it's about driving meaningful change and continuously challenging the status quo. Today, I stand here not merely as an individual achiever but as a representative of every woman who chooses to lead despite obstacles. This recognition strengthens my commitment to continue advocating for inclusive, ethical, and progressive media education, ensuring that the next generation is even more empowered, informed, and fearless.

What shifts and transformations have you observed for women in the workplace over the last few decades, and what do you think still needs improvement?

In the field of education, it is heartening to see numerous women educators now holding leadership positions or senior-level roles. From Heads of Departments to Vice Chancellors leading prestigious institutions and universities, women have made significant strides. A similar positive trend is evident in the field of public relations, where several PR agencies are successfully headed by women. Another noteworthy shift is the creation of supportive ecosystems enabling women to excel professionally. Workplaces have become more inclusive, offering women greater opportunities for specialization and innovation. Policies such as flexible working hours, remote working, and maternity leave have further empowered women to balance their careers with other responsibilities effectively. Additionally, societal acceptance and family support for working women have notably improved, acknowledging their capabilities. Nevertheless, further progress is required, as in many households’ women continue to shoulder disproportionate responsibilities at home, even when they pursue demanding careers.

What are the most important skills and qualities that women leaders need to succeed in the PR and comms industry?

Women leaders should possess high emotional intelligence, which enables them to   effectively manage relationships with diverse stakeholders. They must have a clear vision, not only for the organization but also for guiding and inspiring the teams they lead. Additionally, excellent communication skills and the ability to build strong, cohesive teams are essential qualities for their success.

What suggestions would you give to companies who want to attract and retain more women in leadership positions?

Creating an ecosystem where women can freely speak their minds, are given equal opportunities, and are never discriminated against in any task or assignment simply because they are women is crucial. Ensuring pay parity and, importantly, reserving seats for them at decision-making tables is equally essential. While these seats should undoubtedly be earned, such proactive measures are a step towards achieving genuine gender equality and empowerment.

What advice would you offer to young women who are starting their careers in the communications industry?

First and foremost, one has to be a good communicator. To achieve this, one should read as much as possible. Step out of your comfort zone and areas of interest; explore books covering diverse topics, as this widens your horizon. Additionally, practice writing in a variety of forms. Sharpen your skills in Artificial Intelligence by exploring various tools and techniques that can enhance your effectiveness as a communicator. Furthermore, meet new people and proactively build a strong network, as social capital plays an extremely important role in the field of Public Relations.

Lastly, how do you feel as a winner of the 5th edition e4m PR & Corp Comm Women Achievers Awards 2024?

I am grateful to the team e4m and the esteemed Jury for considering me for this award. While I deeply cherish this recognition, it also brings with it a sense of responsibility and motivates me to contribute even more meaningfully to the fields of PR and Corporate Communication. It is a humbling moment and a powerful reminder that the journey of learning, growth, and leadership is ongoing. I'm confident this journey will continue successfully, strengthened by the blessings of my parents, unwavering support from my husband, the love of my children and students, and the constant encouragement from my colleagues and friends.