'Being a good listener is the numero uno trait of a leader in communications industry'
Minal D’Rozario, Co-founder of Ideosphere, shares her thoughts on winning the 'Emerging Entrepreneur of the Year' title, female leadership, her future plans and more
In the recent past, women have come to prove their mettle in all walks of life, standing shoulder-to-shoulder with men. PR and Corporate Communications is a field where they have been particularly excelling by bringing their management skills, empathy and intellect to the table each day. To felicitate them, e4m recently held the PR and Corporate Communications Women Achievers Awards 2020. One of the leaders who was acknowledged for her contributions to the industry was Minal D'Rozario, Co-Founder at Ideosphere.
D’Rozario who comes with over 15 years of experience is a communications whiz. Since starting her entrepreneur journey with Ideosphere in 2011, there has been no looking back for her. D’Rozario is also the Regional President, APAC for WGA (With Global Alliance), a network of independent PR and marketing agencies focusing specifically on supporting clients in the tech sector.
In today’s feature, we speak to D’Rozario on her win as “Emerging Entrepreneur of the Year”, thoughts on inclusivity, female leadership, role of women in restructuring the industry, future goals and more.
How do you feel being one of the winners of the Women Achievers initiative?
Validation always is a boost to oneself and the entity you represent. So, I am extremely ecstatic with the recognition since it also fuels me to embrace what lies ahead. While I am the one taking the award, it is to all the ones who have made my entrepreneurial vision possible -- my fellow leadership, my team, the industry members and the customers.
What are the attributes required to be a leader in the communication industry?
Being in the industry for more than 15 years, being a good listener is the numero uno attribute. An analytical mind helps to put things into patterns and perspectives. There is a list of things we could develop and become better at; but for now and the time we are in, I would suggest honing these attributes, and the rest will all fall in to place.
What role have women played in restructuring the industry and how has the communications industry changed over the years for the female workforce?
Women have been in the system for as long as I remember, so interestingly, we have been very fortunate to not face the disparity as much as other industries. I think women have an inbuilt ability to understand, respond and act seamlessly, which is fundamental to the industry. We were performing earlier and are performing now; so I think the only area we have started being more forthright is in its expression.
Why do we need to have more female leaders at the helm of organizations in today's scenario and what value women bring to the table?
I believe that a diverse group can bring in a great perspective of solutioning and that makes it worth it. It is not really about men or women but who is perfect for the problem in hand and how it can help to solve it in the best possible way. Women bring in the agility and creative adaptability to situations, as it comes naturally to them. They have also been culturally groomed to have them, from where I come. The younger generation of women leaders comes with inbuilt clarity and confidence of performance, hence will be able to lead the wave with great strength.
What are your future goals? What initiative would you like to take as a responsible woman leader for the industry/society?
My future goal is to have a sustained and consistent business growth. Ideosphere has been progressively working on various nuances of the business lately, which helps us to be outcome oriented for our customers. I manage the international business and insights vertical for Ideosphere and having been working on some interesting product feasibility studies and go-to market approach for new entrants. And I am also getting into product innovation and diagnostics studies for messaging.
That said, I have seen a surge of entrepreneurs especially during the lockdown and have been speaking with multiple people and guiding them towards the advantages of communication for their businesses. I hope to formalize the same and support many more upcoming entrepreneurs with my time and skill to enable many more successful businesses.
How do you see the PR and the corporate comm industry shaping up in the years to come and what is your message to the future women leaders?
I see more freelancers and independent communication professionals in the industry going forward, especially with the increase of technological platforms and the freedom to work from where you like. For women, I would say continued effort should be on business understanding and defining goals. Consolidation of advertising, digital and PR industries will be a further leap. Outcomes are all we have in hand to show and procure success.
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