‘10 Minutes to 1’ secures PR mandate for MAIT
10 Minutes to 1 will assist MAIT in effective representation and policy making. It will also be responsible for developing and implementing strategic campaigns that amplify key messages
Manufacturers’ Association of Information Technology (MAIT), the apex body representing ICT and electronics manufacturing in India, awarded their PR mandate to 10 Minutes to 1, a Gurgaon-based strategic marketing communications agency.
As part of the mandate, 10 Minutes to 1 will assist MAIT in its endeavor of representing the industry and contributing to building a favourable business environment by helping in policymaking. The agency will also be responsible for developing and implementing strategic campaigns to amplify key messages.
Speaking on the association, Nitin Kunkolienker, President, MAIT said, “We look forward to working with 10 Minutes to 1 in helping us amplify our voice and assisting us in our endeavour of effectively representing the industry while trying to enable an effective manufacturing ecosystem. 10 Minutes to 1 has a strong understanding of the sector and their expertise across communication verticals is what makes them a very effective communications partner.”
Ashutosh Bhattacharya, Founding Partner, 10 Minutes to 1 said, “We are excited about this association and are all geared to work with MAIT. Our teams not only possess the understanding of the electronic manufacturing sector but also have rich experience and expertise in developing content strategies that spread across online and offline platforms involving a variety of tools such as films, design, digital, events and much more. We are fully committed to delivering as per expectations and would love to deploy all our expertise to build this relationship stronger.”
10 Minutes to 1 is a strategic marketing communication agency providing a single-window operation for brands, with the capacity to execute across verticals including public relations, crisis communication, film production, animation, employee and internal communication, digital & web services.
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