Senior management changes at Dentsu Marcom

Dentsu India Group has announced two senior-level appointments, two promotions and one change in role at Dentsu Marcom.

e4m by exchange4media Staff
Published: May 24, 2011 8:15 AM  | 7 min read
Senior management changes at Dentsu Marcom

The senior level appointments at Dentsu Marcom are as follows. Titus Upputuru, Executive Creative Director, has been promoted to National Creative Director, Dentsu Marcom. Chandana Agarwal, previously Vice President, has been promoted to Senior Vice President, Dentsu Marcom. In an intra-group move, Ranjit Kumar Gupta has been brought in from Dentsu Creative Impact as Senior Vice President, Dentsu Marcom. Shaleen Sharma has been appointed as Vice President, Strategic Planning, Dentsu Marcom. Sunita Prakash has joined as Vice President, Account Management, Dentsu Marcom. All personnel will report in to Hiroshi Omata, Chief Operating Officer, Dentsu Marcom.

Commenting on the appointments, Hiroshi Omata, Chief Operating Officer, Dentsu Marcom said, “I am delighted to welcome these five charged professionals into their roles at Dentsu Marcom. We are always on the lookout for the right people who can share our vision and partner with our clients to create ‘Good Innovation.’ Titus, Chandana, Ranjit, Shaleen and Sunita bring on board great depth and diversity of talent, knowledge and experience. Having them lead our creative, planning and service outcomes makes me very buoyant about our performance in India."

“I am delighted and thank God for this opportunity,” said Titus Upputuru, National Creative Director, Dentsu Marcom. “Globally, Dentsu comes up with really innovative, new-age ideas and sweeps most of the shows. I look forward to bringing in and building that unique creative culture within India. We are sprucing up teams across the board and I am excited at taking up all sorts of unique marketing and communication challenges that our current and future clients may have in order to give them a great bang for every buck that they spend."

“These are exciting times at Dentsu. The transformation that is underway makes it almost like working in two different places at once - in an entrepreneurial set up with its hunger and drive; and a global conglomerate, in terms of its scale and ambition. Such an environment gives me the best of both worlds and I am looking forward to playing a larger role in Dentsu’s growth in India,” said Chandana Agarwal, Senior Vice President, Dentsu Marcom.

Ranjit Gupta, Senior Vice President, Dentsu Marcom said, “I am excited about the change that’s sweeping across the Dentsu India Group and I am equally excited to be part of it. My new role at Dentsu Marcom, in addition to ensuring top-of-the-line service deliveries to clients, is to grow the agency’s footprint in India. This is something I look forward to greatly and this really gets my adrenalin flowing.”

Speaking about his mandate Shaleen Sharma, Vice President, Strategic Planning, Dentsu Marcom said, “I am very excited with my role at Dentsu Marcom; it is very close to what I imagined doing at this stage of my life. My remit here is two-fold. On the client front, it is about building a solid planning product, especially on brands that encapsulate technology and how it intersects and enhances human lives. And internally it is about spawning and inspiring a culture of curiosity, innovation and best-in-class thinking.”

“This is a growth phase for the agency and my role is to be one of the change managers and bring in that growth,” said Sunita Prakash, Vice President, Account Management, Dentsu Marcom. She added, “One has always admired the Japanese way of working which is about being precise, disciplined, system and process oriented and yet being able to do great clutter breaking work. But where the ideologies really match is Dentsu’s client-centric approach since my biggest motivation is client delight.”

Titus Upputuru first joined Dentsu Marcom in early 2009. After a one-year stint, Titus moved to Saatchi & Saatchi, following which he returned to Dentsu in early 2011. Starting with Madhyam DMB&B (now Publicis India) as Copy Trainee, Titus in his 15-year career has worked with Trikaya Grey (now Grey Worldwide), TBWA Anthem (now TBWA India), Delhi based Ushak Kaal and Ogilvy & Mather India. His brand expertise includes campaigns for Afghan Telecom, the Hutch Delhi Marathon, Sprite (Seedhi Baat No Bakwaas), Kinley (Boond Boond Mein Vishwas), Kentucky Fried Chicken (especially, Institute of Lickonomics), Fanta, Grasim Suitings, WWF and Dabur to name a few.

Chandana Agarwal, Senior Vice President, leads the Honda cars and two-wheelers businesses at Dentsu Marcom. An MBA (Marketing) from T.A. Pai Management Institute, Manipal, Chandana started her career in advertising with FCB Ulka in Bangalore. Over her 14 years in the business, she has worked with Rediffusion Y&R, Mumbai, JWT, Delhi and McCann Erickson, Delhi. Chandana’s brand experience spans a variety of categories. Some of the brands she has handled include Wipro Consumer care, United Breweries, Himalayan Water, the Taj’s Gateway brand of Hotels, Singapore Tourism Board, Economic Times, Dabur Chyawanprash, Reebok,, Nestle and Pepsico’s Kurkure to name a few.

Ranjit Kumar Gupta joined Dentsu Creative Impact in 2008 as Vice President and was promoted to Senior Vice President in 2010. He started his advertising career at Clarion, Kolkata where he worked on ITC’s Capstan cigarettes. He later worked at Lintas, HTA and Rediffusion in Kolkata before moving to Bangalore as Business Head of SSC&B Lintas, Bangalore Branch in 2005. Across his rich experience of nearly two decades, Ranjit has handled many renowned brands for some of India’s most respected clients – ITC (Capstan, Scissors, Bristol), Bharti Airtel, United Spirits (Royal Challenge, Antiquity), Tide Water Oil (Eneos), Tea Board of India, Hind Lever Chemicals, Paras Fertilisers, Maruti Suzuki (Estilo, Wagon R, Auto Expo) and Unicharm to mention a few.

Shaleen Sharma joins Dentsu Marcom from RK Swamy BBDO, Delhi where he led strategic planning and business consultancy at The Hansa Group. A graduate in Genetics and Biochemistry from Panjab University, Shaleen started his career in marketing with Daimler in 1997. Post a mid-career break in 2001, he completed his Masters in Brand Management and Marketing Research from MICA. In the last eight years, Shaleen has worked in various capacities in strategic planning with Mindshare, JWT and the Boston Consulting Group. An advertising and brand communications professional with over 13 years experience, Shaleen’s brand experience includes work on brands like Sony, Samsung, BMW, Microsoft, Google, Disney, Audi, Starbucks, Dulux, Valvoline, IndusInd Bank and Vodafone to name a few.

Sunita Prakash joins Dentsu Marcom from Solutions Digitas (a Publicis Group Company) where she was VP on FMCG, IT and Insurance verticals for two years. Previously, she was with Hakuhodo Percept for eight years, first as Branch Director, Bangalore and then Business Director, Delhi. With 17 years of experience of which 15 have been in mainline advertising, Sunita has worked across agencies like Contract and Interact Vision. Her brand experience includes brands such as PepsiCo, Nestle, ITC, HP, Aviva, Panasonic (Batteries), Indo Nissin (Top Ramen and Cup Noodles), Citizen (Eco-Drive), APC (Power solutions), Epson, Coffee Day, HMT, Carona, JL Morrison (Nivea) and L&T to name a few.

Dentsu Inc., Tokyo commenced its India operations in October 2003 in a joint venture with the Mogae Group. In 2011, the parent company acquired the India businesses and the new Dentsu India Group became a 100% subsidiary of Dentsu Inc., Tokyo. The new Dentsu India Group comprises four independent, full-service advertising agencies—Dentsu Communications, Dentsu Marcom, Dentsu Creative Impact and Dentsu MediaTech—and a digital agency, Clickstreamers. Besides the core advertising and media business, the Group also houses world-class expertise in the areas of design, digital media and sports. Fully integrated with Dentsu Inc. Tokyo, the Dentsu India Group is geared to usher 'The Dentsu Way' in India to deliver incisive "integrated communication" solutions to clients and embody the world-class service quality which Dentsu is known for the world over.

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