dentsu-marcom
Dentsu Aegis Network rebrands Dentsu Branded Agencies

In a key move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings

exchange4media Staff Aug 9, 2016 8:28 AM

Omron releases new ad film conceptualised by Dentsu Marcom

The approach was to motivate the youth to look after their parents by sending an Omron blood pressure monitor so that they can keep checking and know the state of their health every day

exchange4media Staff Oct 3, 2015 9:21 AM

CP Plus unveils new campaign on security and surveillance products

Campaign idea was to leverage the prevalent cultural contextualisation of security in India. Campaign tagline is ‘Uparwala Sab Dekh Raha Hai’

exchange4media Staff May 2, 2015 8:09 AM

Honda unveils new TVC for CB Unicorn 160

Created by Dentsu Marcom, the campaign attempts to go beyond hard hitting style quotient to embrace riders for what they are, with a stylish commuter made to rejuvenate their city-riding experience

exchange4media Staff Feb 28, 2015 9:31 AM

Honda's second inning: All set to spread its "wings"

Honda has launched "Wave 2.0" of its business expansion in the country with its latest ad taglined 'Honda is Honda' which aims to firmly embed Honda's Wings as the metaphor

Ankur Singh Jul 22, 2014 8:08 AM

Guest Column: Be prepared to meet Punjab at Goafest - Titus Upputuru

We as a country are not quiet, we don’t have a stiff upper lip, we celebrate like no one’s business. Whatever we do is unabashed & completely in your face. We have tried to capture all of that, says the NCD of Dentsu Marcom

Titus Upputuru May 30, 2014 2:01 PM

SpiceJet welcomes Dentsu Marcom on board

Dentsu Marcom has been assigned the creative duties of SpiceJet. The win comes on the back of a multi-agency pitch

exchange4media Staff Apr 29, 2014 7:53 AM

SpiceJet welcomes Dentsu Marcom on board

Dentsu Marcom has been assigned the creative duties of SpiceJet. The win comes on the back of a multi-agency pitch

exchange4media Staff Apr 28, 2014 1:53 PM

Tata Salt showcases Mary Kom’s love for the nation

The latest campaign carries the brand’s philosophy forward & celebrates contemporary icons that are going beyond their own success & giving back to the country in their own areas of expertise

Twishy Apr 3, 2014 8:28 AM

Center Fresh takes a tongue-in-cheek look at the mad ad world

Conceptualised by Ogilvy & Mather, the brand's latest campaign, titled 'Yeh Wala', takes on the false claims made by various brands through misleading ads in a hilarious way

Twishy Mar 7, 2014 7:51 AM

Dentsu Marcom front runner for Honda Cars' new offering

The agency is slated to bag the creative duties of Honda Cars India's new launch, in addition to existing duties of Honda CR-V & Honda City, confirm industry insiders

Priyanka Mehra Oct 7, 2013 9:29 AM

Dentsu Marcom front runner for Honda Cars' new offering

The agency is slated to bag the creative duties of Honda Cars India's new launch, in addition to existing duties of Honda CR-V & Honda City, confirm industry insiders

Priyanka Mehra Oct 7, 2013 8:16 AM

Titan Eye Plus expands TG to attract older consumers with latest campaign

The brand has picked up a good idea that works towards making older people feel that Titan spectacles can make them young again at an affordable price range

Twishy Aug 28, 2013 8:08 AM

Can Honda ride on 'Hero'?

Conceptualised by Dentsu Marcom, the ad bets on individual identity with 'Apni Film ka Superstar'. The brand has taken the rural route to appease masses for the first time

Twishy Aug 16, 2013 8:20 AM

e4m

The pitch process began in May and the partnership was sealed in June. The agency’s Delhi branch will handle the TV and laptop accounts

Twishy Jul 30, 2013 7:45 AM

Dentsu Marcom wins creative mandate for Toshiba India

The pitch process began in May and the partnership was sealed in June. The agency’s Delhi branch will handle the TV and laptop accounts

Twishy Jul 29, 2013 4:55 PM

What's preventing India from winning Creative Effectiveness Lions?

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?

Twishy Jul 2, 2013 9:46 AM

What's preventing India from winning Creative Effectiveness Lions?

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?

Twishy Jul 2, 2013 7:32 AM

For once, it's a bit like the World Cup: Titus Upputuru on Cannes Lions

Titus Upputuru, National Creative Director, Dentsu Marcom expects to see good work on the digital medium and is hopeful of India winning at the festival

Titus Upputuru Jun 14, 2013 9:52 AM

For once, it's a bit like the World Cup: Titus Upputuru on Cannes Lions

Titus Upputuru, National Creative Director, Dentsu Marcom expects to see good work on the digital medium and is hopeful of India winning at the festival

Titus Upputuru Jun 14, 2013 9:52 AM