Affle ropes in Rahul Roushan to head content

With Roushan’s appointment, Affle reinforces focus on creating relevant, compelling technologies and content for global audiences

e4m by exchange4media Staff
Updated: Feb 22, 2012 7:27 AM
Affle ropes in Rahul Roushan to head content

Mobile media company Affle has announced the appointment of Rahul Roushan as Head - Content Services based out of its Gurgaon office. With this association, Affle aims to strengthen its content services and provide unique content offerings on the digital medium through innovative and appealing branded content initiatives.

Roushan, a former journalist who goes by the pseudonym ‘PagalPatrakar’, began his road to recognition with the success of news satire website Faking News (

Announcing the appointment, Anuj Kumar, CEO, Affle, said, “We are delighted to have a successful entrepreneur like Rahul Roushan on board to strengthen Affle’s content offerings for consumers and brand solutions for advertisers. We see a market gap currently for original and engaging mobile content, and given Rahul’s successful stints in the industry and much appreciated creativity, we are confident of filling this void. Rahul will be the driving force of our content strategy team to create differentiated branded content solutions for consumers and advertisers in the digital space.”

At Affle, Roushan will take up the responsibility of leading initiatives for specialised content offerings that have a unique edge and will appeal to consumers as well as advertisers. He will play a key role in driving the advertiser campaign solutions business at Affle and focus on launching more differentiated branded content initiatives. In addition, Roushan and his team will continue to offer and grow the content on Faking News, whereas the marketing, advertising, content syndication, merchandising and other commercialisation aspects will be managed by Affle through its carrier, publisher and advertiser outreach.

On his new role, Roushan said, “With Affle, I look forward to pushing Faking News higher up in the popularity charts and also creating new opportunities to work with the team to develop diversified content and enhance user experience. I see this as an excellent opportunity to ideate and create new intellectual property around branded content solutions.”

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